Dr. Jerry Juska

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The advertising industry has already been transformed by the Internet and new communication technologies. In 2011, another revolution will occur as video viewing dramatically increases with
the proliferation of digital tablets, smart phones and portable devices. Traditional media is rapidly being replaced by interactive websites, social networks, and digital publishing.

As the complexity of content delivery systems and advertising platforms expand during the coming years, it is essential to implement new methodologies for creating, processing, storing, analyzing, accessing, distributing, and managing persuasive messages. This is the function of advertising informatics, which combines the applications of computer science with brand marketing to form digital relaltionships within local, as well as global business environments.

The University of Illinois was the first academic institution in the world to offer a semester course in "Advertising and Informatics". Developed by Dr. Jerry Juska, in conjunction with the Illinois Informatics Institute and the Department of Advertising in the College of Media, this innovative class explored new horizons through experiential learning and collaborative projects. Dr. Juska is currently working on a new program of study and digital courses for the future.

  For more information, contact Dr. Juska directly by email: jmjuska@illinois.edu

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